Employees come to work for your for reasons other than just the salary that you pay them.
Customers come to your business for reasons other than just the products and services that you sell.
That ‘other’ stuff has been referred to as The Cultural Capital of your business.
From an Employee perspective, is your company a good place to work?
That doesn’t have to mean it’s a fun place to work.
If you’re a legal firm, a company culture of seriousness and careful consideration is probably more appropriate.
From a Customer perspective, is your business environment appealing to them?
The ambience, the branding, and of course the people they interact with.
It might be worth pausing for a moment, every now and then, to just take stock of the Cultural Capital that is helps make you business special.
#companyculture #capital #USP
