Most businesses look to the internet as a way to help them scale. A way to reach the masses.
And it can be. But that’s not quite as easy as many imagine it should be.
But one thing the internet is really good for is helping you reach your niche audience.
Your thin slice of the market that really cares about your thing – your product, your service or your content.
The people who you should really care about. The people for whom your product/service/content really matters.
It’s not about reaching the biggest possible audience.
It’s about reaching the right audience. Your audience.
NB: shout out to Seth Godin for the inspiration for today’s episode.
#scalingyourbusiness #marketing #tribes