We’ve all got limited resources.
Time. Effort. Money. Energy.
So, when it comes to using those resources, you’d best make sure you’re directing them towards people who have intent or interest around your product or service.
To spend your resources on potential customers who have neither the intent to use your product or service or, at the very least, an interest in learning more about it…is just a waste of time.
A simple business lesson.
But like all things simple…not necessarily easy.
#resources #businesslessons #intent