There is a subtle difference between Winning and Earning.
You Win the lottery. It’s a random game of chance.
But you Earn the victory when your team beats the opposition. It was your effort and team work.
The feeling of Earning is very different to that when you simply Win.
A sense of achievement and accomplishment.
It’s an important distinction to keep in mind when creating your marketing and promotion strategy.
You could give your customers a gift based on a Lucky Dip or a Door Prize. They Win.
Or, you could award the gift to the customer who shared their best photo of them with your product. They Earn that one.
Remember, it’s a very different feeling for the customer.
They feel far more engaged with your business is they Earn the gift, rather than if they simply Win it.
#winning #earned #reward