Many business struggle when it comes to creating regular content.
One way to get around that is to focus on ‘Evergreen Content’.
Simply, content that is as relevant today as it will be in 2-3 years…or more.
But when something like COVID-19 happens, the entire business landscape changes dramatically and so it’s almost impossible for Evergreen Content to be relevant. Right? Wrong!
Take a subject like Customer Service.
The core of that topic, the things that really matter, the fundamentals, are still the same.
What might be different is where that Customer Service is now taking place due to COVID-19 – ie: online.
So, take the core piece of content you’ve created about Customer Service…
add something above it about how COVID-19 has impacted the way we look at Customer Service, where we provide it, how we monitor it, etc etc…
then, insert your core content (the Evergreen bit)…
and finish it off with some thoughts on what will happen in relation to Customer Service on the other side of COVID-19.
You just made an Evergreen Content Sandwich!
PS: For many industries, the pace of change and innovation is not great. Therefore, even if you want to talk about ways to disrupt your industry, that too could be Evergreen Content, at least for a few years.
#contentstrategy #evergreen #contentmarketing