LEGO – the kids building block company – released a full length animated feature movie in 2014.
In doing that, they created a genius piece of Content Marketing.
The movie made a $400+ million profit in its own right.
But sales of LEGO increased by over $3.5 BILLION…with a B!
They achieved that not by creating a glorified ad for their product.
They achieved it because they did the exact opposite.
They created entertainment.
Most us think of content is interesting and informative.
Most of our customers think it’s boring.
Try entertaining them instead.
PS: Derek Barton 😜
#contentmarketing #contentstrategy #marketing