300 hours of video content is uploaded to YouTube every MINUTE!
995 photos are uploaded to Instagram every SECOND!
4,000 photos are uploaded on Facebook every SECOND!
And in 2020 there were 17,000 new podcasts created every WEEK!
Even little ol’ me has now published 1,165 episodes of this show.
There is just a ridiculous amount of content out there.
Yet we are continually being told that if you want to be an Influencer and bring value to your audience, you need to create more content.
You do NOT!
You can bring just as much, if not more, value by curating content from other people that is relative to your audience.
(Be sure to give the right attribution to the creator though)
Become the Taste Maker rather than the Content Creator.
#contentcreator #curator #influencer