Many brands have trouble clearly expressing exactly what it is they want to be.
How can you really define something like Culture?
But most people do know what they don’t like. What they don’t want to be.
So, identify your Cultural Enemy and you might just find some clarity on exactly what you want the culture of your brand to be.
At the very least, you should be able to avoid the behaviours that would risk turning you into your Cultural Enemy.
So, who is your Cultural Enemy?
#culture #culturalawareness #companyculture