One of the great frustrations if you’re a bit lower down on the ladder in your organisation is when you’ve got a great idea but upper management doesn’t see it the same as you do.
When this happens, there’s a pretty simple reason for it.
The bosses have determined that your idea just isn’t going to move the needle.
It’s not going to make enough of an impact.
And usually, they’ll be looking for it to move the needle in terms of Revenue or Brand and PR.
So, if you’re pitching your idea to the bosses, try to show them how it can move the needle.
Otherwise, they’re probably not going to give it a try.
#movetheneedle #makeanimpact #newideas