Don’t waste your time, effort and money on trying to sell something to someone who you don’t know is ready, willing and able to buy.
Common sense, right?
But oftentimes our messaging in our social media is filled with sales messages.
Just because you have highly segmented and targeted your audience doesn’t mean that they are necessarily in the mood or mode to buy.
If you don’t know that your prospect is warm to the idea of buying, focus on branding messages instead.
Sell to the Warm. Brand to the Rest.
#selling #branding #maketing